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Powered by LifeTypeI assume that the EETimes is paid by their advertisers based on how many active readers they have in certain categories, etc. Hopefully, the advertisers know that those numbers are inflated, since I think it took me a year of calling and emailing them to get them to stop mailing me the magazine. They finally figured that out, but continue to email me, and ignore the unsubscribe messages that I send back.
I suppose it would be nifty if our blog was popular enough for the advertisers to notice and tell EETimes to stop doing that, but that is pretty unlikely, I think.